This morning, as I was reading a LinkedIn post about holding the attention of the audience during a conference, it made me think about the importance of having an external speaker. At VERTU Travels and Events, we use Guest Speakers and Motivator’s for our events from time to time and they are instrumental in the success of every conference or corporate meeting. My Friends Gary Guller or Jones Loflin are both the perfect demonstration of how to give a traditional conference a special vibe. 

Here are ten reasons why Hotels and Conference Centers should always have a list of guest and motivational speakers available for clients holding a conference at their venues.

Expertise and Knowledge

External speakers are often subject matter experts in their respective fields. By inviting them to open a corporate meeting or conference, you can tap into their expertise and benefit from their in-depth knowledge. They can provide valuable insights, research findings, and industry trends that might not be readily available within your organization.

Fresh Perspective

External speakers bring a fresh perspective to your corporate event. They can introduce new ideas, challenge conventional thinking, and offer alternative viewpoints that can stimulate creativity and innovation within your team. Their outside experiences can inspire employees to think differently and approach problem-solving in new ways.

Motivation and Inspiration

An external speaker has the ability to motivate and inspire your employees. They can share personal stories of success, perseverance, and overcoming challenges that resonate with the audience. Their motivational talks can help boost employee morale, encourage a positive mindset, and ignite a sense of purpose among attendees.

Credibility and Reputation

By bringing in an external speaker with a credible reputation, you enhance the perceived value and quality of your corporate event. Well-known experts or industry leaders lend credibility to your organization and can attract a larger audience. Their presence can also contribute to the overall brand image and reputation of your company.

Networking Opportunities

Inviting an external speaker can provide excellent networking opportunities for attendees. After their presentation, participants can interact with the speaker, ask questions, and exchange contact information. This interaction can lead to valuable connections, collaborations, and potential partnerships that extend beyond the event itself.

Skill Development

Guest speakers often possess specialised skills that align with the goals of your corporate meeting or conference. They can conduct workshops, training sessions, or interactive activities to help attendees develop specific skills or enhance existing ones. This practical learning experience can have a lasting impact on employee growth and professional development.

Time Optimization

External speakers can save valuable time for your internal team. Instead of dedicating internal resources to research, preparation, and presentation, you can leverage the expertise of an external speaker who is already well-versed in the topic. This allows your team to focus on other important tasks and responsibilities.

Variety and Diversity

Bringing in external speakers adds variety and diversity to your corporate event. They can offer different perspectives, cultural insights, or represent underrepresented groups in your industry. This inclusivity and diversity of thought contribute to a richer and more comprehensive learning experience for your attendees.

Enhanced Engagement

External speakers are skilled communicators who know how to engage an audience effectively. They can employ various presentation techniques, storytelling methods, multimedia elements, and interactive exercises to keep attendees engaged and attentive. This heightened engagement leads to better knowledge retention and a more impactful event.

Continuous Learning Culture

Inviting external speakers sends a clear message to your employees that your organization values continuous learning and personal development. It encourages a culture of curiosity, growth, and openness to new ideas. By regularly incorporating external speakers into your corporate meetings or conferences, you foster an environment that embraces lifelong learning and intellectual curiosity.