Luxury Unveiled: the VERTU Hospitality Tour has begun!

Our first stop takes us to the vibrant city of Vancouver, BC, Canada…

Vancouver, a city renowned for its stunning natural scenery and vibrant urban life, is equally celebrated for its architectural innovations, particularly in the hospitality sector. This article delves into the cutting-edge design strategies and architectural marvels that have transformed Vancouver into a global hotspot for hospitality excellence.

Drawing from personal visits and extensive research, I'll take you on a tour of two of the city's most iconic hotels, very different from each other.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

Last week, we were on a romantic trip to Dubai to celebrate our soon to come 15th anniversary in a few months. I had booked a very nice mid-day swimming experience at Aura SkyPool & Lounge at the top (50th floor) of the Saint Regis Dubai the Palm. It was a unique moment of celebration with bubbles and fresh fruits with a stunning view on the city and The Palm Jumeirah, and it made me brainstorm about the evolution of hotels and destinations nowadays.

In the ever-changing landscape of the hospitality industry, a paradigm shift has occurred, transforming it from a simple transactional model of selling hotel rooms to a captivating realm of destinations where customer experience takes center stage. Much like the entertainment industry, hospitality has undergone a metamorphosis, now revolving around the concept of immersive experiences that surprise, relax, and create good vibes for guests. In today's world, couples and families seek uniqueness and memorable encounters they can enjoy and share with friends, leading to an explosion of creativity and crazy concepts that aim to surpass guest expectations.

When it comes to providing a memorable customer experience, every detail matters.

Hotels and resorts, being in the hospitality industry, understand the significance of ensuring their guests have an exceptional stay. One major component that plays a pivotal role in shaping this experience is the design and installation of appropriate internal and external lighting. Customized lighting systems, combined with ultra-professional lighting and special effects companies, can create a unique wow factor that becomes a key differentiator for the guests…

It is no more secret I like to be relax in a hotel lobby, and a Cappuccino, one of my favorite hot drink at anytime of the day. Despite the circumstances, one would think that getting one in a hotel should not be so complicated, especially since early mornings can often be a race against time, when traveling. As a seasoned traveler, I have learned the value of being ahead of schedule, allowing me to savor the moments before embarking on a new adventure. However, a recent experience at a train station hotel in Paris last Tuesday morning left me disappointed and questioning the notion of basic service.

This morning I was listening to a podcast where Estelle Lagarde, the famous jewellery designer and gouache painter, was speaking about her career path. Part of the content of her talk made me think about hospitality and what we are trying to achieve every day at VERTU Hotels and Resorts. In fact, in the realm of refined indulgence and exquisite craftsmanship, the two distinct worlds converge in a shared pursuit of creating extraordinary experiences.